WPML 4.7.3 – The WordPress Multilingual Plugin + Addons

Product Overview

WPML is a WordPress plugin that transforms your site into a platform accessible to people from around the globe. Whether you’re writing about gardening, selling handmade candles through an online store, or managing a law firm’s website with clients in three countries—WPML helps you connect with new audiences. You can add languages, adapt content to local habits, and even integrate automatic translation services so you don’t waste weeks on routine tasks.

It translates everything—from headings and menus to pop-ups in the shopping cart. The plugin supports over 60 languages, works seamlessly with SEO tools like Rank Math, and plays well with page builders like WPBakery. If you’re just starting out, setup will only take a couple of hours: choose your languages, add a switcher—and you’re good to go. If you’re more advanced, you can configure separate URLs for each country or even translate your newsletter emails.

Here’s how it works in practice: a flower shop in Belgium added a Spanish version of their site using WPML to deliver bouquets to Barcelona. In six months, 25% of orders came from Spain, and reviews praised the accurate descriptions of roses. Another example—a blogger from Poland translated their home renovation posts into Italian. Within three months, readers from Rome started following, and ad revenue rose by 12%. With WPML, your site doesn’t just translate—it becomes more relatable to your visitors. Want to build trust abroad? This tool knows how to make it happen.

What can WPML do?

WPML turns your WordPress project into a bridge between cultures, allowing you to speak your audience’s language. Here’s how it helps:

– Translates everything down to the smallest detail. From travel blog posts to button labels in the cart—any element can be rendered in one of 60+ languages. For example, your coffee blog can come alive in French or Hindi without losing its charm.
– Gives you freedom in how you translate. Want to fine-tune every word in your restaurant menu? Go ahead. Need pros? WPML connects with services like ICanLocalize. On a tight deadline? Automatic translations via DeepL, Google, or Microsoft will save the day in seconds.
– Simplifies navigation. Place the language switcher wherever you want—header next to the logo or footer by the copyright. Visitors from Milan or Tokyo will instantly find their version, no confusion.
– Plays nice with everything. A WooCommerce store can speak Swedish, SEO plugins like Yoast or Rank Math will boost German posts in Google, and themes like OceanWP or Neve will look flawless in any language.

Who is it for?

WPML is for anyone who wants their website to speak their audience’s language. It’s perfect for beginners launching their first WordPress page, as well as pros juggling dozens of projects. Bloggers writing about hikes in the Alps will find Portuguese-speaking readers in Brazil by translating their posts. Online shops will send their handmade backpacks from Ukraine to Canada with an English version of the catalog. Even companies offering legal services can confidently enter the Dubai market with an Arabic website version.

For example, a small bakery in Portugal used WPML to set up a French version of its menu. Within three months, croissant orders from Paris grew by 30%, with customers praising the flavor descriptions. WPML doesn’t just translate—it opens the door to new people and opportunities.

How does it work?

WPML gives you full control over translations, turning your website into a multilingual stage. Every piece of content—from blog posts to cart hints—can be tailored to any language. Here’s what you get:

– Separate versions of pages for each language with unique URLs, like mysite.com/es or mysite.com/de.
– Translations your way: manual for precision, via pros on platforms like ICanLocalize, or quickly through DeepL and Google Translate.
– A convenient language switcher so visitors from Seoul or Lisbon land on the right version right away.
– Manage all translations directly in the WordPress admin—no extra programs or headaches.

Main Features

WPML turns your site into a global platform with a powerful set of language tools. Here are its key features:

– Supports 60+ languages, including complex ones like Hebrew or Persian with right-to-left writing.
– Full integration with WooCommerce: translate product cards to sell from Oslo to Singapore.
– Compatibility with WordPress themes and plugins like Divi and Elementor.
– Team coordination: assign translation tasks right in the admin panel.
– Automatic language-specific URLs.
– Hreflang tags to improve rankings in Google and Yandex.
– Localization: from prices in yen to greetings in Turkish.
– More readers: According to Statista, over half of users prefer content in their native language.
– Higher conversions: Buyers from Mexico or Poland are more likely to purchase in their language.
– Closer connection: Localized content is like a smile in the customer’s own language.
– Competitive edge: A multilingual site sets your brand apart in any niche.

Benefits

Why choose WPML?

– Flexibility: translates everything—from blog notes to checkout buttons.
– Synergy: perfect integration with WooCommerce, Rank Math, Astra, and other tools.
– Simplicity: language switchers are set up in a few clicks, translations are clear even for WordPress beginners.
– SEO power: precise control over URLs, titles, and meta tags in any language.
– Trust: regular updates and responsive support solve issues quickly.

Example: A ceramics workshop launched an Italian version of their site using WPML. Within a month, orders from Rome rose by 15%, with clients praising the user experience.

Why translate your website?

– New horizons: versions in Spanish, Hindi, or French attract visitors from everywhere.
– Increased sales: a shop in the customer’s language drives more conversions.
– SEO boost: local keywords raise your site’s rankings in Google and Baidu.
– A multilingual website elevates your business globally, builds trust, and opens doors to new clients.

A boutique in Athens launched Swedish and English versions using WPML. In two months, tourist traffic rose by 20%, with reviews praising the clarity.

When does WPML come in handy?

Planning to go global, increase traffic, or offer clients a better experience? WPML is your reliable ally. It handles translations so you can focus on growth. With WPML, your site speaks the audience’s language—from Melbourne to Marrakech.

How to Install and Set Up WPML

Step 1: Install WPML on Your Site

Make sure you have a WPML license (available at wpml.org). Here’s how to launch the plugin:

1. Go to the WordPress admin panel: Plugins → Add New.
2. Click “Upload,” choose the WPML ZIP file from your downloads folder.
3. Install and activate the plugin in one click.
4. Enter your license key upon activation to unlock updates and full functionality.

Now WPML appears in your admin menu. Want to translate your store’s storefront or complex landing pages? Enable modules like WPML String Translation or WooCommerce Multilingual for full flexibility.

Step 2: Set Your Site Languages

After activation, WPML greets you with a setup wizard. Here’s the plan:

– Choose the site’s primary language, say Russian.
– Add the languages you need—English, Arabic, or even Swahili. WPML supports 60+ options.
– Select your preferred URL format for languages:
– Subdomains (en.mysite.com, ar.mysite.com);
– Folders (mysite.com/en, mysite.com/ar);
– Parameters (mysite.com?lang=en).
– Decide where to place the language switcher: header, footer, or as a vibrant widget.

Step 3: Translate Your Content

Languages are set? Time to translate! WPML gives you options:

1. Manual method: create versions of each post/page directly in the admin panel.
2. Automatic: connect DeepL or Google Translate for a quick start.
3. Professional: order content from ICanLocalize, integrated right into WPML.

Categories, tags, or menus? WPML String Translation handles short texts—from button labels to sidebar headings.

Step 4: Test Everything

Ready to launch your multilingual site? Do a test drive first:

– Click between languages—ensure the content is in the right place.
– Check that links and images change accordingly.
– Test the language switcher on a phone—it should shine.

Got questions? WPML’s documentation or support team has your back. Setup complete—your site is ready for a global audience!

Real-World Use Cases

The plugin adapts to any project, helping win the hearts of users around the world. In this section, we show real examples where WPML shines, giving you ideas for your own site.

Travel Blog

Running a blog about your adventures in Greece, Vietnam, or Chile? Readers from all over the world? WPML helps:

– Translate posts into French, German, or Arabic to attract more fans.
– Add a language switcher in the header—visitors find their version with one click.
– Adapt photo captions and categories like “Wanderlust” or “Conseils de Voyage.”
– Integrate with Yoast SEO so each version performs well in search engines.

A Canadian blogger increased traffic by 35% using WPML by translating posts into Korean for tourists dreaming of Vancouver.

Global Shopping with an Online Store

Selling artisanal ceramics to Asia and Canada? WPML is your secret weapon:

1. Translate product pages, cart, and prices into Japanese, Spanish, or English.
2. Integrate with WooCommerce Multilingual for local currencies and taxes.
3. Set up language-specific URLs (myshop.com/jp, myshop.com/es).
4. Collect reviews from customers in their own language—boosts trust.

Case: A French accessory store boosted sales by 30% after launching Dutch and Swedish versions with WPML.

Website for a Global Company

Branches in Europe, Asia, or Australia? WPML solves localization:

– Launch versions for offices in Japan, Brazil, or Canada—translate menus, contacts, and forms.
– Coordinate translations: assign tasks to writers and proofreaders.
– Set up String Translation for small details—from buttons to company slogans.

A German fintech firm mastered six languages with WPML, strengthening connections with clients in Singapore and Mexico.

Local Business with a Multilingual Audience

Even small businesses benefit from WPML. A café in Barcelona, popular with tourists, can translate its menu and booking page into English, French, and Russian. This boosts customer loyalty and simplifies communication.

WPML suits any project where language matters. The plugin helps make your site more relatable—no matter the country.